Cross-Cultural Vision.
Fine Art Rigor.
Global Impact.

Alex Salazar

American-born, Italy-based graphic designer bringing a dual-cultural lens and bilingual perspective to high-end brand architecture.

Over the past 12 years, navigating two distinct cultural and visual landscapes has given me a rare agility: the ability to translate nuanced narratives into high-impact systems for everyone from boutique artisanal houses to global B2B SaaS leaders.

What drives me isn't just design—it’s the adrenaline of variety and the art of weaving deep, cross-platform stories across vastly different digital and physical touchpoints.

Experience

Feb 2018 — Present

Senior Designer

Jac&Daniel Studio · Florence, Italy

Lead designer at a Florence-based studio serving Italian and international B2B clients. Full ownership of the creative pipeline from brief and brand strategy through production, delivery, and post-launch support across a fast-paced, multi-client environment.

  • Brand Identity
  • Web & WordPress
  • Print & Packaging
  • Motion Graphics
  • Large Format
  • AI Workflows
2024 — 2025

Freelance Designer

Independent · Tuscany, Italy

Brand and communication design for pharmaceutical, medical research, and public-sector institutional clients, delivered through partner-studio collaborations.

  • Pharmaceutical
  • Medical Research
  • Public Sector
  • Brand Communication
Jun 2014 — Jul 2022

Graphic Designer
& Communications Lead

Istituto Lorenzo de' Medici · Florence, Italy

In-house designer and communications lead at a leading international arts institution. Produced all institutional print and digital materials, maintained the website, and coordinated gallery exhibitions on campus.

  • Institutional Print
  • Web Maintenance
  • Exhibition Design
  • Event Collateral
2010 — 2014

B.S. Digital Media
+ B.A. Studio Art

Marist College · Poughkeepsie, NY & Florence, Italy

Dual-degree program combining technical digital media with fine arts, completed across the New York and Florence campuses. Graduated Summa Cum Laude.

  • Summa Cum Laude
  • Dual Campus
  • Digital Media
  • Studio Art