Alboino: Branding Italy's Renewable Energy Transition
Brand Identity
Information Design
Web Design (UI/UX)
In a sector dominated by dense and complex regulations, Alboino came to me asking for a design strategy built around clarity. Alboino is an energy efficiency consultancy specializing in Comunità Energetiche Rinnovabili (CER) and Conto Termico 3.0 incentives, helping businesses and condominium boards transition to green energy. My goal was to build a complete brand ecosystem from the ground up that transforms regulatory complexity into market authority.
01. Brand Identity System
To create an immediately recognizable icon, I engineered a geometric mark that combines three core ideas: a rooftop silhouette, a solar panel grid, and the letter ‘A’. I supported the mark with a professional, trust-building color palette and clear, modern typography tailored for technical communication.
02. Web Design & Custom Motion
I designed and mounted a responsive WordPress website tailored to two key audiences: corporate directors and condo administrators. Rather than defaulting to the generic stock photos seen on most competitor sites, I created a custom isometric city animation depicting solar installations across all the building types Alboino serves.
03. Information Design & Multimodal Content
To support high-stakes meetings, I extended the brand into physical print materials—including official note informative, brochures, and simplified infographics that translate dense legal and thermodynamic requirements into visual steps. Finally, I produced a synthetic podcast-style audio interview using ElevenLabs, giving busy executives an easy way to digest Alboino’s core offerings between meetings.
